Brand or Be Branded

“He who knows others is wise.  He who knows himself is enlightened.” – Tao Te Ching

Why is it important to clearly communicate what business, product or service you provide?  What distinguishes you from your competition?  What makes you, uniquely…you?

Because if you don’t someone else will!

Whether you own a business and have employees or are a solopreneur you will be ahead of the curve if you will spend some time getting to know yourself from the inside out and then letting everyone else know what you found.

Too often we adapt to outside influences and try to be who we think others want us to be.  Not only is this exhausting, it is not sustainable.

Be yourself.  Be authentic.  Be your Brand.