Category Archives for "customers"

Keeping Score…

Ugh! Sounds boring, uninspiring and not creative for those creatives of you out there.

However…for the golfer, the tennis advocate and the bowling enthusiast it’s all about the score!

How can we look at Principle #21, Keeping Score For Success, in a different or more creative and inspiring way?

Jack Canfield suggests we “measure what we want, not what we don’t want” and that feels like an entirely different energy.

From that different perspective we can tap into our hearts desires and creatively visualize how we will bring our dreams and desires out into our physical world. Hint: don’t forget to pay attention, to make note of your successes…in other words Measure What Matters.

Marketing and Multi-Vitamins

When you decide you need to boost your energy and supplement your diet by beginning a multi-vitamin regimen…what’s the first step?  Research.  Do your homework to find the product(s) that will best suite your health goals.  Once you have made a decision, a purchase and you take your first daily dose…do you expect instant results?  Do you take your supplement one day and based on those results decide if it works or not. If your answer is YES you have set yourself up for failure.  The correct answer is NO!  It takes time and it takes paying attention to the subtle and not so subtle effects.  Then it takes adjusting your regimen not abandoning your regimen for optimal results.

When you decide you need to boost your sales and supplement your business awareness in the marketplace…what’s the first step?  Research.  Do your homework to find the marketing products and services that will best speak to your clients and potential clients that will turn them into buyers…thus reaching your sales goals and growth potential.  Once you have made a decision, a purchase and you launch your marketing campaign…do you expect instant results?  If your answer is YES you have set yourself up for failure.  The correct answer is NO!  It takes time and it takes paying attention and it takes listening (a future blog) for the subtle and not so subtle effects.  Then it takes adjusting your campaign not abandoning your campaign for optimal results.

Be Smart.      Be Willing.      Be Committed.      Be Consistent.

Attitude

Attitude.  Not a big sophisticated word, but a word that packs a wallop!   Let me ask you: what is your Attitude toward your business?  Be honest.  Positive?  Negative?  Neutral?  How is your Attitude affecting your bottom line?  If you do not have a Positive Attitude about your business how can you possibly expect your employees and customers to have a Positive Attitude about it?  If your Attitude is Negative or even Neutral you will not be happy and fulfilled and your business will suffer. Dr. Wayne Dyer reminds us “when you change the way you look at things, the things you look at change”.  Today, I challenge you to make a declaration to Change your Attitude!

In gratitude,

Johanna